At Ekival, we believe in leveraging the data you collect. Each barcode scanned is a transaction which gives insight into your customer base. Every price you set is a signal for which customer respond. Is your pricing optimized? Simply put, do you set the price which generates the highest marginal profit? A low price can cause customer to doubt the quality of your product and a high price can make customer hesitate to buy.
The data to support your optimal price may already be at your disposal. Optimization is done through methods that are commonly used by economists and other analysts you may not need to hire on a permanent basis. And you need not have optimized pricing done every day.
Ekival offers you a regular review of your pricing strategy with a customized approach to data collection and reporting that offers you the ability to make decisions that support a strategy to win consumers and maximize business impact. Pricing Intelligence is very effective in assuring your success.
At Ekival, we also offer you the ability to respond to the preferences expressed by your customers through customer segmentation. Customers can be grouped in order to improve marketing products and promotions.
Another service offered to retailers is the assessment of product association in order to create attractive bundles that are more likely to please the customer. By arranging the floor by minimizing the distance between complementary product, you are guaranteed to make a lasting impression on your customers by reading their minds if you will.